Oli Collins Design
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Nat Geo Concept

A concept piece and a self-prescribed challenge to redesign and reorganise the content on the National Geographic website.

A concept piece and a self-prescribed challenge to redesign and reorganise the content on the National Geographic website.

Considering the encyclopaedic nature of the national geographic, it was no easy feat to make sense of it all.

Considering the encyclopaedic nature of the national geographic, it was no easy feat to make sense of it all.

 "Clutter and confusion are failures of design, not attributes of information." -- Edward R. Tufte

"Clutter and confusion are failures of design, not attributes of information."
-- Edward R. Tufte